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Mobile Apps Competitive Analysis Done Right

February 7, 2017 1:05 PM

In today’s world, doing competitive analysis is like doing opposition research: it’s just simply a given. It’s a method everybody must follow.

Yet knowing that you must run competitive analysis is one thing. Doing it right is another.

Mobile app professionals are a part of a very competitive industry. It is therefore no surprise that they always need to be vigilant and adaptive. As many developers have smaller budgets than established companies, they must get extra creative when it comes to their business and marketing efforts. That’s why some app developers I know (and very much respect) are not just checking items off their to-do list. They are constantly on the lookout for innovative ways to learn from their competitors’ activities and methods and utilize that information to grow their own business. Moreover, they are constantly looking for faults. Things that their competitors aren’t doing, or aren’t doing well.

I personally think that the “me too” strategy is legit and shouldn’t be instantly rejected, just because of an oversized ego. Running a smart competitive analysis will help you add more hacks and tactics to your list and gain a good understanding of the important tactics or strategies being used. It’ll also uncover which tactics your competitors aren’t using so you can leverage them for your use.

Many app developers focus almost their entire efforts on keywords research (on ASO tactics), and they tend to neglect other vital areas such as high level business data, partnerships, content strategy, PR, and social media strategies etc.  In turn they get to see and understand only a small part of the picture.

To cut a long story short, here is a more comprehensive list of competitive analysis areas, that aims to cover all aspects of mobile app business and marketing, or at least most of them. You are probably familiar with some of the items on the list and I hope to introduce you to some more which might generate news ideas.

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Why Developers Must Analyze their Apps’ Store Reviews & How It’s Done

October 31, 2016 4:35 PM

During the course of my career, I’ve worked with app founders, app developers, product teams and marketers, and many times I have turned to store reviews to find answers. Eventually, I developed a method.

I’m assuming you’ve been in the industry for quite a while by now. I know it’s pretty hard to surprise you with tricks that you haven’t heard of or tried before. But let me try nonetheless.

Apparently, professionals in our industry follow a method, a way to qualitatively analyze their users’ inner thoughts. Using that they fine-tune their product efforts around what is specifically required in order to reach the results they are after.

First thing’s first: Let’s agree that you must find out what doesn’t work in your app, what your users don’t like, what they are struggling with and the issues many of them experience.  You can never guess what your users think of your app. You can never win this business unless you collect feedback methodically.


via GIPHY
Now, let’s talk about ‘the how’.

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Make Your Mobile App’s K Factor Count: Concrete Use Cases of Great Viral Loops

May 5, 2016 1:34 PM

In today’s digital age, being connected is as apparent as breathing (‘I’m connected, therefore I am’). I’ve once read that if you have over 500 LinkedIn connections, you are practically 3 steps away from approaching anyone in your industry, in the entire world!

Popular apps like Candy Crush or Dropbox have realized that a long time ago and have built their apps to become super viral.  Their epic success is considered to be greatly related to the viral loops they have managed to build. Through viral loops, existing users are becoming the product ambassadors and bringing new users in, organically (with no premium media costs).

Impressive mobile app virality K-factor value helps top apps differentiate, and sky rocket. Your K factor is your virality indicator.

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Your App Never Gets Featured? Here Are Some Possible Reasons

March 3, 2016 3:03 PM

A lot has been said about getting featured in Google Play or iTunes and, indeed, it’s a well-justified reputation. Being featured is a blast. True. You get a lot of high-quality users. However, the road to paradise is paved with all kinds of actions that need to be taken and some requirements that need to be met, that many developers are unaware of.

Do you match the standards of quality? Are you being a good developer?

Do you match the standards of quality? Are you being a good developer?

Once upon a time, being featured was almost a commodity. New apps were automatically featured, and just asking the app stores internal teams to feature your app was many times all you needed to do… but those days are over.

Today, there’s a hidden UX and performance standard you just have to meet, if you want your app to be featured in Google Play or in iTunes store. The top developers know it: if you meet with the app stores representatives they will provide some hints, but most app developers aren’t aware of the bits and bytes.  Battery consumption matters, crashes, and so forth, are side effects all app developers encounter. Where are you on the quality score graph? You better be somewhere high or ‘no soup for you!’. Don’t expect Google or Apple to let major performance issues slide. They know it all, and their stores teams are instructed to consider the users interests prior to everything else.

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