Add your SDK
Home / Marketing
Enjoy the best mobile SDKs news, tips & tricks, sent to you by mail

*** News Update *** SafeDK Named a Cool Vendor 2017 by Gartner

By SafeDK
June 16, 2017 3:41 PM

Vendors selected for the “Cool Vendors” report are recognized as innovative, impactful and intriguing

SafeDK has been named a “Cool Vendor” 2017 in the “Cool Vendors in Endpoint, Mobile, Network and Gateway Security, 2017” [1] report by the world’s leading research and advisory firm Gartner, Inc.

Founded in 2014, SafeDK is the world’s first end-to-end mobile SDKs management solution. SafeDK covers the entire span of the app development cycle, from finding the top​ rated SDKs in the SafeDK Marketplace to ongoing SDK monitoring and real-time control as well as ad quality assurance.

Most mobile apps use 3rd party SDKs to add functionalities for advertising, analytics, social and more. These SDKs often lead to certain malfunctions such as app slowdown, crashes and excessive battery consumption, as well as introduce malicious behavior. To safeguard their apps and their users, app publishers integrate SafeDK’s solution into their development environment. SafeDK automatically identifies their SDKs and from that point onward, publishers gain full visibility and control over these SDKs’ real-time behavior including the abilities to view live issues and statistics, uncover which ads users see, turn SDK privacy permissions on and off, or remotely deactivate an entire problematic SDK.

“We are honored to be named a ”Cool Vendor” 2017 by Gartner”, said Orly Shoavi, SafeDK’s Co-founder and CEO, “Providing a deep-tech solution for our customers, mobile app publishers, to manage their 3rd party SDKs and make their apps better and safer has been our mission from day 1 at SafeDK. We’re excited to get such an important recognition for this”.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

[1] Gartner, Cool Vendors in Endpoint, Mobile, Network and Gateway Security, 2017 by John Girard, Lawrence Orans, Ruggero Contu, Manjunath Bhat, Dionisio Zumerle

Mobile Apps Competitive Analysis Done Right

May 2, 2017 1:05 PM

Our 2 cents about how to run a successful app-marketing competitive analysis. Includes recommended free or almost free app marketing tools to use.

Reading time: 10 minutes (the actual work is a different story…)

In today’s world, doing competitive analysis is like doing opposition research: it’s just simply a given. It’s a method everybody must follow.

Yet knowing that you must run competitive analysis is one thing. Doing it right is another.

Since we started helping app developers & marketers learning which tools (SDKs) are used by their competitors, just by using our free App X-Ray tool, we received many requests for our advice on how to properly run a mobile app competitive analysis. So, we’ve decided to roll out our sleeves and help.

Mobile app professionals are a part of a very competitive industry. It is therefore no surprise that they always need to be vigilant and adaptive. As many developers have smaller budgets than established companies, they must get extra creative when it comes to their business and marketing efforts. That’s why some app developers I know (and very much respect) are not just checking items off their to-do list. They are constantly on the lookout for innovative ways to learn from their competitors’ activities and methods and utilize that information to grow their own business. Moreover, they are constantly looking for faults. Things that their competitors aren’t doing, or aren’t doing well.

I personally think that the “me too” strategy is legit and shouldn’t be instantly rejected, just because of an oversized ego. Running a smart competitive analysis will help you add more hacks and tactics to your list and gain a good understanding of the important tactics or strategies being used. It’ll also uncover which tactics your competitors aren’t using so you can leverage them for your use.

Many app developers focus almost their entire efforts on keywords research (on ASO tactics), and they tend to neglect other vital areas such as high level business data, partnerships, content strategy, PR, and social media strategies etc.  In turn they get to see and understand only a small part of the picture.

To cut a long story short, here is a more comprehensive list of competitive analysis areas, that aims to cover all aspects of mobile app business and marketing, or at least most of them. You are probably familiar with some of the items on the list and I hope to introduce you to some more which might generate news ideas.

Continue Reading

Why Developers Must Analyze their Apps’ Store Reviews & How It’s Done

October 31, 2016 4:35 PM

During the course of my career, I’ve worked with app founders, app developers, product teams and marketers, and many times I have turned to store reviews to find answers. Eventually, I developed a method.

I’m assuming you’ve been in the industry for quite a while by now. I know it’s pretty hard to surprise you with tricks that you haven’t heard of or tried before. But let me try nonetheless.

Apparently, professionals in our industry follow a method, a way to qualitatively analyze their users’ inner thoughts. Using that they fine-tune their product efforts around what is specifically required in order to reach the results they are after.

First thing’s first: Let’s agree that you must find out what doesn’t work in your app, what your users don’t like, what they are struggling with and the issues many of them experience.  You can never guess what your users think of your app. You can never win this business unless you collect feedback methodically.


via GIPHY
Now, let’s talk about ‘the how’.

Continue Reading

Make Your Mobile App’s K Factor Count: Concrete Use Cases of Great Viral Loops

May 5, 2016 1:34 PM

In today’s digital age, being connected is as apparent as breathing (‘I’m connected, therefore I am’). I’ve once read that if you have over 500 LinkedIn connections, you are practically 3 steps away from approaching anyone in your industry, in the entire world!

Popular apps like Candy Crush or Dropbox have realized that a long time ago and have built their apps to become super viral.  Their epic success is considered to be greatly related to the viral loops they have managed to build. Through viral loops, existing users are becoming the product ambassadors and bringing new users in, organically (with no premium media costs).

Impressive mobile app virality K-factor value helps top apps differentiate, and sky rocket. Your K factor is your virality indicator.

Continue Reading

Your App Never Gets Featured? Here Are Some Possible Reasons

March 3, 2016 3:03 PM

A lot has been said about getting featured in Google Play or iTunes and, indeed, it’s a well-justified reputation. Being featured is a blast. True. You get a lot of high-quality users. However, the road to paradise is paved with all kinds of actions that need to be taken and some requirements that need to be met, that many developers are unaware of.

Do you match the standards of quality? Are you being a good developer?

Do you match the standards of quality? Are you being a good developer?

Once upon a time, being featured was almost a commodity. New apps were automatically featured, and just asking the app stores internal teams to feature your app was many times all you needed to do… but those days are over.

Today, there’s a hidden UX and performance standard you just have to meet, if you want your app to be featured in Google Play or in iTunes store. The top developers know it: if you meet with the app stores representatives they will provide some hints, but most app developers aren’t aware of the bits and bytes.  Battery consumption matters, crashes, and so forth, are side effects all app developers encounter. Where are you on the quality score graph? You better be somewhere high or ‘no soup for you!’. Don’t expect Google or Apple to let major performance issues slide. They know it all, and their stores teams are instructed to consider the users interests prior to everything else.

Continue Reading