Pricing Request a Demo
Home / Mobile Development
Enjoy the best mobile SDKs news, tips & tricks, sent to you by mail

12 Awards in the Mobile App Industry You Should Check Out

September 13, 2017 11:48 AM

Winning industry awards is fun. Makes sense. Business or pleasure, we all love to win. It may not always be world fame, but a small token of appreciation and some recognition is always nice. However usually in business, that small token of appreciation isn’t something to write home about. Don’t get me wrong – some awards have a nice monetary reward that can give your business an even nicer cash infusion. But that would be the exception, not the rule.

The recognition, on the other hand, that’s why you should enter the competition in the first place. It’s the enormous potential and what you can do with it that’s worth all the effort.

Industry awards are an opportunity to show the best that you’ve got, and that might just be what you, the mobile app entrepreneur, need to get the word out there, or at least to get your engines started.

It’s alright if you’re still hesitant. ‘Is it worth putting so much effort into awards submission?’ is an important question. And all I can tell you is – it depends.

Exposure and brand awareness can be big in an industry with a lot of competition, where mobile apps continue to roll off the production line non-stop. Wining an industry award is a way to differentiate yourself in a world of endless competition, not only in the face of BizDev partners, but also in the face of consumers. I will later share a concrete example.

FYI, not winning isn’t the worst either. Simply submitting and being nominated as one of the top finalists can generate great buzz all on its own, depending on the award. You may gain exposure and recognition through press, reviews, and social media. Of course, winning has plenty of added values and perks too :).

So what can you do with an industry award? A lot!

Continue Reading

Best Practices for Mobile App Ads Monetization

July 17, 2017 2:40 PM

Although the mobile ad industry has matured, mobile app monetization remains a challenge for many app developers. Some publishers have millions of active users, but still fail to reach significant revenues.

If we look at the current state of the mobile app monetization landscape, ads are still the most popular channel for monetization, with 65% of all mobile apps displaying ads. Moreover, our latest Android SDK’s data trends report shows 75% of free apps using an ad-network SDK, making it the second most popular SDK category today.

According to Juniper Research, mobile app ads spend will reach $16.9 billion by 2018!

SafeDK May 2017: Most Popular SDK Categories

Games Paved the Way

According to a report that was released by App Annie in 2016, “Games generated approximately 85% of app market revenue in 2015, representing a total of $34.8 billion across the globe. We expect the games category to grow to $41.5 billion in 2016 and $74.6 billion in 2020 thanks to strong monetization in mature markets, especially China’s tier-one and tier-two cities, as well as Japan and South Korea.”

HIS also show that games are the biggest mobile ad revenue generators:

Source: HIT

Of course, there are multiple monetization models, such as paid apps, freemium apps (one-time subscription fee), subscription, in app purchases (another model games are very fond of, although a report by swrve suggest that only 1.9% of mobile gamers made in-app purchases in Feb 2016), sponsorship (quite new), commerce and more.

Looking at industry veterans, many of which are games, we decided to share some advanced mobile-app ad monetization best practices.

Let’s get started…
Continue Reading

10 Mobile App Development Trends to Look Out for in 2017

March 23, 2017 1:58 PM

Gladly, our mobile app industry is continuing to grow at a fast pace.

In fact, App Annie’s projection is that by 2020, mobile app store revenue will exceed $100 billion globally. The latest annual Mobility Report from Ericsson reveals that there will be 6.1 billion Smartphone users globally by 2020 and as for 2017, Gartner’s prediction is that by the end of the year “mobile apps will be downloaded more than 268 billion times, generating revenue of more than $77 billion and making apps one of the most popular computing tools for users across the globe.”

I remember, way back in 2008 (or maybe even a bit earlier than that…), I had to do some reading in order to understand the concept behind a device that is ‘all apps’. This was less than 10 years ago. It makes me wonder, what will we experience 10 years from now?

Mobile App Forecast by AppAnnie | SafeDK Blog
App Annie’s report projects a growth of $100B by 2020

Mobile App Store Revenue Worldwide by Gartner | SafeDK
Gartner predict 2017 will be see an even bigger growth in Mobile Apps revenue

Obviously, the mobile app development world is growing and changing rapidly, catering to the growth with some exciting trends. I’ve chosen to share a few of them with you today (yes, there are more. Talk to me if you think I should add others in as well).
Continue Reading

11 Online Tools Mobile Developers Love Using

January 1, 2017 8:24 AM

Almost everyone I know from the mobile industry have a set of tools they work with and just can’t do without. Mobile app developers are no exception. They love using online or mobile tools that boost their productivity, be it free or paid, especially free…

Marketers, product managers and developers have learned to rely on advanced tools, add-ons, even just handy browser extensions that are nice to have in your everyday work.

So, we have asked a few mobile app developers to share which tools they love using the most and would happily recommend to colleagues. And to complete the picture, we have also posted this question in various professional app developers’ forums and groups. We told them they could list coding or general tools, project management tools, SaaS solutions or anything they find useful. We placed no restrictions!

On the contrary, we wanted app developers to feel free to list every tool that they love using, as long as it is related to their day-to-day work.

Many developers have happily shared their insights, disclosing which tools make their lives easier.

The result is presented below. It’s a free-style list, with no specific order or preferences. It lists a variety of tools from different areas. Some are tailored specifically for developers, while others serve the entire business community; some are offered by huge companies, while others were built by indie developers.

Hope you will find this interesting and maybe find some new tools for your own benefit!

Continue Reading

16 Industry Events for Mobile App Developers You Should Know Of

November 15, 2016 5:15 PM

As an app developer you must have heard how critical it is to attend industry events. Some talk about leveraging these events from a networking and reputational standpoint, others about fueling your BizDev efforts and some are in it just to learn and stay up to date with industry news, techniques and emerging tools.

Plus industry events break our daily routine which is always fun!

However, not everyone’s so positive about these events. Some complain about them being a waste of money, unfocused, not bringing any real news and lacking relevant colleagues to mingle with. On top of this, events can be viewed as not adding quality leads and as mainly serving to the financial interests of the event producers.

I say it’s all a matter of setting the right expectations and doing your research before attending, speaking or presenting at any given event.

Personally, I like to stay updated with all the relevant events in my industry. Of course, I don’t attend all the events but I base my decision to attend/not attend on key parameters and understanding the value I would gain from that specific event.

I’ve gathered a list of some mobile app / mobile dev / mobile games events (organized chronologically by date) that are focused on developers. Although some further mini research might be needed before you make a decision, the list below can get you off to a nice start.

In the mobile industry, events cover a wide array of topics including mobile innovation, full stack development, marketing solutions, game dev and more. Some events are quite popular among mobile app pros. Please drop us a note to: contact@safedk.com if we left any important events behind!

Continue Reading

11 Top Influencers in the Mobile App Development Industry You Must Follow

July 20, 2016 3:30 PM

Everyone likes to follow people on social media. From celebrities to role models, we’ve all become legit internet stalkers. Recently, the trend has expanded to the world of mobile development, with developers wanting to follow the right and important people. Call it the new hype, call it the new buzz, call it whatever you like – it’s the hottest thing right now.

These leaders of the mobile development pack provoke thoughts, as well as educate and influence everyone around them. They’re a great resource to learn about industry news and events, insights and forecasts, get introduced to the industry’s tricks and treats, and here and there even get some good old-fashioned gossip. Lord knows how they find the time to keep updating and buzzing around.

These influencers are definitely the kind you want to form a professional relationship with if you wish to get good advice every now and then or boost your career! Following, liking or retweeting is always a nice start.

Continue Reading