Winning industry awards is fun. Makes sense. Business or pleasure, we all love to win. It may not always be world fame, but a small token of appreciation and some recognition is always nice. However usually in business, that small token of appreciation isn’t something to write home about. Don’t get me wrong – some awards have a nice monetary reward that can give your business an even nicer cash infusion. But that would be the exception, not the rule.
The recognition, on the other hand, that’s why you should enter the competition in the first place. It’s the enormous potential and what you can do with it that’s worth all the effort.
Industry awards are an opportunity to show the best that you’ve got, and that might just be what you, the mobile app entrepreneur, need to get the word out there, or at least to get your engines started.
It’s alright if you’re still hesitant. ‘Is it worth putting so much effort into awards submission?’ is an important question. And all I can tell you is – it depends.
Exposure and brand awareness can be big in an industry with a lot of competition, where mobile apps continue to roll off the production line non-stop. Wining an industry award is a way to differentiate yourself in a world of endless competition, not only in the face of BizDev partners, but also in the face of consumers. I will later share a concrete example.
FYI, not winning isn’t the worst either. Simply submitting and being nominated as one of the top finalists can generate great buzz all on its own, depending on the award. You may gain exposure and recognition through press, reviews, and social media. Of course, winning has plenty of added values and perks too :).
So what can you do with an industry award? A lot!