During the course of my career, I’ve worked with app founders, app developers, product teams and marketers, and many times I have turned to store reviews to find answers. Eventually, I developed a method.
I’m assuming you’ve been in the industry for quite a while by now. I know it’s pretty hard to surprise you with tricks that you haven’t heard of or tried before. But let me try nonetheless.
Apparently, professionals in our industry follow a method, a way to qualitatively analyze their users’ inner thoughts. Using that they fine-tune their product efforts around what is specifically required in order to reach the results they are after.
First thing’s first: Let’s agree that you must find out what doesn’t work in your app, what your users don’t like, what they are struggling with and the issues many of them experience. You can never guess what your users think of your app. You can never win this business unless you collect feedback methodically.