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Why Developers Must Analyze their Apps’ Store Reviews & How It’s Done

October 31, 2016 4:35 PM

During the course of my career, I’ve worked with app founders, app developers, product teams and marketers, and many times I have turned to store reviews to find answers. Eventually, I developed a method.

I’m assuming you’ve been in the industry for quite a while by now. I know it’s pretty hard to surprise you with tricks that you haven’t heard of or tried before. But let me try nonetheless.

Apparently, professionals in our industry follow a method, a way to qualitatively analyze their users’ inner thoughts. Using that they fine-tune their product efforts around what is specifically required in order to reach the results they are after.

First thing’s first: Let’s agree that you must find out what doesn’t work in your app, what your users don’t like, what they are struggling with and the issues many of them experience.  You can never guess what your users think of your app. You can never win this business unless you collect feedback methodically.


via GIPHY
Now, let’s talk about ‘the how’.

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Two Years of Multidexing: Is the 65K Limit Still a Big Deal?

October 20, 2016 8:42 AM

I still remember when I saw my first multidex app. It was almost two years ago and ho so rare. It was an almost religious experience – seeing something you didn’t think could exist with your very own eyes. And yet today I’m surprised when I stumble upon an app and it only has one dex file. Seriously, it’s like finding an oasis in the Sahara. A sight for sore eyes.

Which is why I was so surprised when our saleswoman told me about a meeting she had, where the developers in question specifically asked about it. They were determined to stay single dex no matter what.

You see, silly me, I thought the 65k limit was like one of those things you read about in history books or see in old movies. But it turns out I was living in a bubble. But hey, can you really blame me? Even Android’s own new compiler – Jack – refers to it in both code and documentation as “legacy”.

Which leads me to really think – is the 65K limit in Android still a big deal?

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All You Need to Know About Mobile App Attribution & Analytics SDKs

September 28, 2016 12:44 PM

We’ve recently released a new Android Mobile SDKs Data Report, revealing the top SDK players in each category, as well as the most popular SDKs categories.

One such popular category is of Attribution Analytics SDKs that allow apps to track the source of their app’s installation. Most app publishers that acquire users through paid installs and engagement campaigns have implemented at least one premium Attribution Analytics SDK, which is probably why this category is among the most popular. Our report discloses which Attribution SDKs are the most popular (depicted below), as well as a geographical drill-down (which SDKs are being used by different developers around the world).

Soon we will publish a new report and will show the trends of Attribution SDKs in the past few months.

SafeDK Data Report: Attribution Category

Because this is such a popular and important category, we’ve decided to dive deeper and share some ways to optimize their cost effectiveness.

Take for example the SDK Adjust. It has recently sent an email to its entire customer base, updating them on a significant price change. And the industry responded accordingly. Many developers started looking for alternative attribution tools or ways to operate their paid media activities without implementing paid attribution tools.

Many of our colleagues started thinking and asking questions. As did we.

We have decided to write this post in an effort to help app publishers with their queries and provide some answers to hot questions. Why use attribution SDKs, when are they “just beneficial” and when are they are a must have, how much should you pay, which tools you should choose etc.

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Mobiles on Fire: Am I Using Firebase or Google Play Services?

September 13, 2016 5:15 AM

It’s been almost five months now since Google announced the new generation of Firebase with great fanfare at this year’s Google I/O, and true enough mobile developers have been adapting. In fact, our research at SafeDK uncovers that nearly 8% of top apps are already actively using Firebase, with Firebase Crash Reporting definitely leading the pack in strength (and that’s just a sneak peek spoiler at our next Android SDK Market Report).

But if you’re a mobile developer and have tried integrating Firebase then you may have found yourself feeling more confused than anything else.

You see, Firebase is this big SDK from the house of the rising Google that answers many of a developer’s needs with the premise being “and it’s all completely free”. Analytics, Crash Reporting, Database, Storage space, Push Notifications and more. Some aren’t even mobile SDKs, just great services for developers such as hosting services and so on.

But Google already has a huge amazing all-you-need-ever-wanted-and-can-ask-for SDK. It’s called the Google Play Services. An SDK which over 96% of [Android] developers use, according to our research. And well, that’s exactly where the confusing parts kick in.

For all of you TL;DR folks – Firebase is actually a part of Google Play Services. What does that mean? Well, read on.

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11 Top Influencers in the Mobile App Development Industry You Must Follow

July 20, 2016 3:30 PM

Everyone likes to follow people on social media. From celebrities to role models, we’ve all become legit internet stalkers. Recently, the trend has expanded to the world of mobile development, with developers wanting to follow the right and important people. Call it the new hype, call it the new buzz, call it whatever you like – it’s the hottest thing right now.

These leaders of the mobile development pack provoke thoughts, as well as educate and influence everyone around them. They’re a great resource to learn about industry news and events, insights and forecasts, get introduced to the industry’s tricks and treats, and here and there even get some good old-fashioned gossip. Lord knows how they find the time to keep updating and buzzing around.

These influencers are definitely the kind you want to form a professional relationship with if you wish to get good advice every now and then or boost your career! Following, liking or retweeting is always a nice start.

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Through the Nougat Glass: What’s New with the New Android?

July 6, 2016 6:05 PM

Android N is now officially Android Nougat (sorry to everyone who were still hoping for Namey McNameface…) and the APIs are now official, so it won’t be long before the new Android will be released and shipped off to users globally.

Now true, the name itself has left many fans with a bitter aftertaste. Google took it’s time struggling with this one. Finding a candy name that’s both favorable and rolls off the tongue easily and that Android-ers wouldn’t find hard to swallow was a tall order. The craziness even posed the question – are nuts technically a candy?

But Alas, Nougat is what it is.

Which means it’s just the right time to check in and find out what’s new with the new Android.

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Find out Who’s Crashing your Party! Mobile Crash Reporting Tools Review

June 27, 2016 4:46 PM

As every app developer surely knows, monitoring your app’s stability is a must. And there’s hardly anything more important than keeping your crash count down to a minimum. No developer wants to end up with a bad app reputation because he or she didn’t pay enough attention to what’s really going on with their app out in the world.

Fortunately, there is a variety of crash reporting tools at your disposal with which you can arm yourself. These tools help developers identify and respond to common crashes in a timely manner.

Think of reporting tools as alert guard dogs, always ready to let you know if something goes wrong so you can identify the culprit and contain it. They also offer critical data and analysis about the number of crashes, including which devices were affected most and so on.

But, which crash reporting tool should you implement in your app? And, how can it benefit you compared to other tools?

It’s not an easy decision. You need to choose smartly from the plethora of solutions out there. Nobody can do the selection process for you. Not even us. You are the one who knows your product best; Your KPIs, restrictions and budget limitation. But, we can try and ease the process a bit.

To help you make the best decision, we asked multiple app developers about their favorite go-to tools and put together a review of the top tools available.  We also tracked online reviews posted by developers, with remarks about advantages and disadvantages.

Needless to say, we are not engaged with any of these tools, nor do we prefer one over others. Still, we did include qualitative feedback from developers we know or comments that we’ve read through online groups and forums.

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The All-Star Winners of Mobile App Tools (SDKs)

June 13, 2016 3:53 PM

Highlights from our recent SDKs data trends report that was featured by VentureBeat.

The mobile app industry is huge. It’s young and growing at an amazing rate, feeding an entire ecosystem. 3rd party SDKs (Software Development Kits) play a key part in the mobile app industry. Hundreds of thousands of app publishers are building millions of apps, with the crucial support of 3rd party mobile SDKs that provide their apps with advanced analytics, engagement, monetization, social and many other capabilities.

App publishers can choose between thousands of SDKs to integrate, but only some will make an optimal choice in terms of quality, pricing and added value.

It appears that apps at different scales and categories vary in their choices of how many SDKs to integrate, which SDK categories are a must, and so on.

Until recently there wasn’t much data out there to rely on with regards to mobile SDK trends. App developers explored SDKs via recommendations from colleagues, professional groups, and industry events.

Well, that’s why we decided to release a comprehensive Android SDKs Trend Report, relying on data (from April 2016) attained from 35,000 Android apps, found on top charts worldwide (including all categories; Games and Family subcategories in the mix), and explore hundreds of SDKs implemented within these apps.

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The JIT of N: How Android’s ART Will Be Faster?

May 30, 2016 1:18 PM

If you’ve read some of my posts in the past, you know I have a near-obsession with mobile app start time. And I know I’m not alone there. It’s this generation “We can lend a man on the moon” most favorite complaint – It’s 2016, how can it be we’re still waiting for apps to launch?

Well, looks like indeed I’m not alone. I’m in good company with the nice folks over at Google / Android, who are doing some nice things to improve app start time.

One of the most interesting things I’ve heard in both keynote and sessions at Google I/O two weeks ago was how the ART virtual machine has improved and how well it’s going to affect both start time and system update time. Alongside the introduction of Android Instant Apps, it looks like Android is looking to dispose of any unnecessary waiting time.

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Key Notes from Google IO’s Keynote

May 19, 2016 7:17 AM

Google IO is the ComicCon of devs. Being there is being square and damn proud of it! The three-day hoopla was kicked off this morning with the much anticipated two hour keynote speech at Shoreline Amphitheatre in Mountain View and I am glad to say I was there for every syllable of it.

I’ll be honest – when Sundar Pichai took the stage, I was giddy as a schoolgirl, ready to throw my shirt on the stage like your common average groupie.

And then they proceeded to blow my mind. If you thought Google was seeing and hearing everything before, the announcement of Google Home, as well as the new messaging app Allo (or the counterpart video chat app Duo and its knock-knock feature to let you see the caller’s video before answering), emphasized that Natural Language Processing is the future and what Google is all about in 2016. This was definitely not one for the paranoids who worry machines are about to rise up against us J

The second hour of the keynote focused on advances regarding mobile, which is really what caught my attention. Those devices that have become the center of our universe are what drew me to IO in the first place, and there were some interesting notes to take from this particular keynote.

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