Highlights from our recent SDKs data trends report that was featured by VentureBeat.
The mobile app industry is huge. It’s young and growing at an amazing rate, feeding an entire ecosystem. 3rd party SDKs (Software Development Kits) play a key part in the mobile app industry. Hundreds of thousands of app publishers are building millions of apps, with the crucial support of 3rd party mobile SDKs that provide their apps with advanced analytics, engagement, monetization, social and many other capabilities.
App publishers can choose between thousands of SDKs to integrate, but only some will make an optimal choice in terms of quality, pricing and added value.
It appears that apps at different scales and categories vary in their choices of how many SDKs to integrate, which SDK categories are a must, and so on.
Until recently there wasn’t much data out there to rely on with regards to mobile SDK trends. App developers explored SDKs via recommendations from colleagues, professional groups, and industry events.
Well, that’s why we decided to release a comprehensive Android SDKs Trend Report, relying on data (from April 2016) attained from 35,000 Android apps, found on top charts worldwide (including all categories; Games and Family subcategories in the mix), and explore hundreds of SDKs implemented within these apps.
Highlights from the Mobile SDKs Data Trends Report in the Android market
Naturally, we are sharing only a selection of what’s presented in the report here. To explore the full report click here.
How Many SDKs are Integrated in Mobile Apps?
We’ve looked at how many SDKs are integrated in the average Android app, and how this number varies in different app categories, scales, and more:
The average number of integrated SDKs varies between the different app categories. The average number across all apps is 15.6. However, the average number of SDKs integrated in mobile games, for instance, is higher. Casino games are the highest.
Interestingly enough, the average number of integrated SDKs in an individual app is correlated with the app’s user base size. However, at some point the correlation is reversed, as you can see in the chart. Some assumptions on why this is the case can be found in the full data report.
What are the most popular SDK categories?
The most popular SDKs category, integrated in almost 90% of all apps we looked at, is the Analytics category. Analytics are a must-have for app developers, wishing to learn how their apps are being used and where users are getting lost in order to increase retention. This could suggest why even among free apps Analytics still comes #1, with advertising only in second place.
Who are the top SDK players?
Not surprisingly, Google Play Services is integrated by nearly 100% of all Android apps.
In advertising, AdMob (actually, Google) clearly dominates the mobile monetization industry with a usage percentage of over 90% of apps. Of course, when you also own the operating system that helps…
How does the SDK Map Look in Different Countries?
The report uncovers data regarding the average number of SDKs integrated in an app, as well as top SDK players in different categories, by the publisher origin. We’ve examined US, UK, Canada, Russia, China and India.
Here’s a snapshot of the top Attribution SDKs in US versus Russia. While for some top SDKs the overall global picture is fairly consistent with the local one, for others the tables are turned.
In this report that presents Android SDK data for the first time ever, we revealed trends and benchmarks. We set out on a journey to uncover some hidden gems regarding the variety and versatility of SDKs and the choices app publishers make.
We learned how the type of app impacts on the number of SDKs you’ll most probably choose to integrate. We’ve discovered which SDKs are the strongest in their category, and we have explored how the SDK industry differs by country. This post presents just some of the key trends we have uncovered. Download the report to get the whole picture.
It will be interesting to see the numerous new and exciting trends as well as the different paths SDKs will be taking in the foreseeable future. We plan to publish future reports on an ongoing basis, for the benefit of the entire mobile app industry.