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Mobile Apps Competitive Analysis Done Right

February 7, 2017 1:05 PM

In today’s world, doing competitive analysis is like doing opposition research: it’s just simply a given. It’s a method everybody must follow.

Yet knowing that you must run competitive analysis is one thing. Doing it right is another.

Mobile app professionals are a part of a very competitive industry. It is therefore no surprise that they always need to be vigilant and adaptive. As many developers have smaller budgets than established companies, they must get extra creative when it comes to their business and marketing efforts. That’s why some app developers I know (and very much respect) are not just checking items off their to-do list. They are constantly on the lookout for innovative ways to learn from their competitors’ activities and methods and utilize that information to grow their own business. Moreover, they are constantly looking for faults. Things that their competitors aren’t doing, or aren’t doing well.

I personally think that the “me too” strategy is legit and shouldn’t be instantly rejected, just because of an oversized ego. Running a smart competitive analysis will help you add more hacks and tactics to your list and gain a good understanding of the important tactics or strategies being used. It’ll also uncover which tactics your competitors aren’t using so you can leverage them for your use.

Many app developers focus almost their entire efforts on keywords research (on ASO tactics), and they tend to neglect other vital areas such as high level business data, partnerships, content strategy, PR, and social media strategies etc.  In turn they get to see and understand only a small part of the picture.

To cut a long story short, here is a more comprehensive list of competitive analysis areas, that aims to cover all aspects of mobile app business and marketing, or at least most of them. You are probably familiar with some of the items on the list and I hope to introduce you to some more which might generate news ideas.

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Do You Know What your SDKs did Last Summer?

October 26, 2015 1:27 PM

Mobile SDKs, these 3rd party tools used in mobile apps, seem to be all over the news lately. And not in a good way. First, 250 apps were banned from the App Store due to an SDK they used that stole private user data. Then, 18,000 Android apps were found to be integrated with an SDK that stole users’ text messages (SMS).

This makes one thing crystal clear: use 3rd party SDKs with great caution and safety measures.

At SafeDK we constantly hear mobile app developers express their concerns about using SDKs on one hand, but we see that SDK usage continues to rise on the other. The same developers that share their unfortunate experiences and cautionary tales then turn around and use a few more without any safety measurements.

Don’t get us wrong, SDKs are a necessity, a fact of modern life. Love them or hate them, mobile app developers just can’t live without them. And the swiftness with which they make apps much more versatile is probably the reason for that.

But still, as an app developer you must constantly be on alert. The wrong SDK might be the end of your app and all your hard work and effort. Don’t think it can happen to you? Well, neither did the 250 iOS apps and the 18,000 Android apps that found themselves breached this past week!

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