We’ve recently released a new Android Mobile SDKs Data Report, revealing the top SDK players in each category, as well as the most popular SDKs categories.
One such popular category is of Attribution Analytics SDKs that allow apps to track the source of their app’s installation. Most app publishers that acquire users through paid installs and engagement campaigns have implemented at least one premium Attribution Analytics SDK, which is probably why this category is among the most popular. Our report discloses which Attribution SDKs are the most popular (depicted below), as well as a geographical drill-down (which SDKs are being used by different developers around the world).
Soon we will publish a new report and will show the trends of Attribution SDKs in the past few months.
Because this is such a popular and important category, we’ve decided to dive deeper and share some ways to optimize their cost effectiveness.
Take for example the SDK Adjust. It has recently sent an email to its entire customer base, updating them on a significant price change. And the industry responded accordingly. Many developers started looking for alternative attribution tools or ways to operate their paid media activities without implementing paid attribution tools.
Many of our colleagues started thinking and asking questions. As did we.
We have decided to write this post in an effort to help app publishers with their queries and provide some answers to hot questions. Why use attribution SDKs, when are they “just beneficial” and when are they are a must have, how much should you pay, which tools you should choose etc.