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[Report] Did you know that over 55% of all mobile apps may still not be compatible with the new GDPR regulations?

January 30, 2018 2:03 PM

The mobile app industry is one of the most growing industries around and owes much of its progress to Software Development Kits (SDKs). SDKs, 3rd party libraries, designed to help expedite the development process, as well as grant mobile apps with a bundle of capabilities and features of their choosing. At the tip of a publisher’s fingertip are a world of possibilities, all crafted to enrich apps and entice users to keep coming back. Analytics, Advertising, Engagement, Social and so on, help mobile apps provide the best product for their users.

It’s been nearly two years since we first set sail onto this special voyage into the heart of the mobile world, taking a close look at the smaller instruments that make it tick so well. This report is the product of our latest analysis, shedding light on SDK usage and trends of December 2017 in the Android ecosystem.

This report is based on a thorough analysis of hundreds of thousands of top apps, featured in Google Play’s top charts worldwide. It is matched against a database of over 1,000 SDKs.

Main Highlights

Please note that we are sharing here a partial selection of the findings that are presented in the full report. To access the full report (download is free) click here.

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The New Google Play User Privacy Restrictions – Apps Have Less Than 30 Days to Get Ready!

January 3, 2018 4:53 PM

Less than 30 days remain before app and game developers must comply with the new Google Play user privacy guidelines.

How is this related to GDPR?

When May 2018 hits, the EU’s General Data Protection Regulation (GDPR) will come into effect.

Companies worldwide will have to institute tighter and more considerate personal data policies – or face hefty fines.

The goal of the GDPR is to return personal data control to European nationals. The regulations also aim to simplify how international businesses collect and utilize user information. These new rules significantly impact mobile app and web developers, who have already started preparing for the GDPR by learning about the necessary changes they will have to implement within their practices and processes.

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What Does the Upcoming GDPR Mean for Mobile Apps?

November 16, 2017 3:22 PM

Next May, Europe’s data protection rules will undergo a major overhaul. The existing Data Protection Act (DPA), will be replaced by the European Union’s (EU) General Data Protection Regulation (GDPR), a framework that will change how businesses and public sector organizations can handle customers’ personal data – with much tougher punishments for those who fail to abide by the new rules.

The GDPR is meant to unify data protection for all individuals within the EU, as well as address the export of personal data outside of Europe. It aims to return the control over personal data to European nationals and residents and to simplify the regulatory environment in which international business is conducted.

Once implemented, the new regulation will be binding of all companies processing and holding personal data of people residing in the European Union, regardless of the company’s location. This includes mobile apps. Businesses will have to prove they have made the necessary changes to protect user data, or face hefty fines for noncompliance – 20M Euros of 4% of their annual profit. What’s more, mobile apps found to be noncompliant run the risk of being banned from app stores; a risk no business should be willing to take.

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How Top Mobile Apps Fight the SDK Fatigue and the Effect on their Business Results

October 10, 2017 3:25 PM

Mobile SDKs have become a commodity. In our latest mobile SDKs market trend report (click to download it free) we’ve revealed that the average app has 18 SDKs. These SDKs support the product, marketing and monetization of the app’s KPIs. Currently, in 2017, it’s practically impossible to make it in the mobile app industry without leaning on multiple SDKs.

But, there’s an issue with this dependency: dealing with and managing multiple SDKs is wearying. Thus, a relatively new term was born – “SDK fatigue.”

In recent weeks, light has been drawn to the question of what SDKs are permissible to know about users. Lawsuits against major players and big conglomerates allege that user privacy is at risk. Supposedly, user information leakage to SDKs is at an all-time high. I can’t think of any dignified app that isn’t afraid of getting involved in such a PR (and business) crisis.

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