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Mobile Apps Competitive Analysis Done Right

May 2, 2017 1:05 PM

Our 2 cents about how to run a successful app-marketing competitive analysis. Includes recommended free or almost free app marketing tools to use.

Reading time: 10 minutes (the actual work is a different story…)

In today’s world, doing competitive analysis is like doing opposition research: it’s just simply a given. It’s a method everybody must follow.

Yet knowing that you must run competitive analysis is one thing. Doing it right is another.

Since we started helping app developers & marketers learning which tools (SDKs) are used by their competitors, just by using our free App X-Ray tool, we received many requests for our advice on how to properly run a mobile app competitive analysis. So, we’ve decided to roll out our sleeves and help.

Mobile app professionals are a part of a very competitive industry. It is therefore no surprise that they always need to be vigilant and adaptive. As many developers have smaller budgets than established companies, they must get extra creative when it comes to their business and marketing efforts. That’s why some app developers I know (and very much respect) are not just checking items off their to-do list. They are constantly on the lookout for innovative ways to learn from their competitors’ activities and methods and utilize that information to grow their own business. Moreover, they are constantly looking for faults. Things that their competitors aren’t doing, or aren’t doing well.

I personally think that the “me too” strategy is legit and shouldn’t be instantly rejected, just because of an oversized ego. Running a smart competitive analysis will help you add more hacks and tactics to your list and gain a good understanding of the important tactics or strategies being used. It’ll also uncover which tactics your competitors aren’t using so you can leverage them for your use.

Many app developers focus almost their entire efforts on keywords research (on ASO tactics), and they tend to neglect other vital areas such as high level business data, partnerships, content strategy, PR, and social media strategies etc.  In turn they get to see and understand only a small part of the picture.

To cut a long story short, here is a more comprehensive list of competitive analysis areas, that aims to cover all aspects of mobile app business and marketing, or at least most of them. You are probably familiar with some of the items on the list and I hope to introduce you to some more which might generate news ideas.

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16 Industry Events for Mobile App Developers You Should Know Of

November 15, 2016 5:15 PM

As an app developer you must have heard how critical it is to attend industry events. Some talk about leveraging these events from a networking and reputational standpoint, others about fueling your BizDev efforts and some are in it just to learn and stay up to date with industry news, techniques and emerging tools.

Plus industry events break our daily routine which is always fun!

However, not everyone’s so positive about these events. Some complain about them being a waste of money, unfocused, not bringing any real news and lacking relevant colleagues to mingle with. On top of this, events can be viewed as not adding quality leads and as mainly serving to the financial interests of the event producers.

I say it’s all a matter of setting the right expectations and doing your research before attending, speaking or presenting at any given event.

Personally, I like to stay updated with all the relevant events in my industry. Of course, I don’t attend all the events but I base my decision to attend/not attend on key parameters and understanding the value I would gain from that specific event.

I’ve gathered a list of some mobile app / mobile dev / mobile games events (organized chronologically by date) that are focused on developers. Although some further mini research might be needed before you make a decision, the list below can get you off to a nice start.

In the mobile industry, events cover a wide array of topics including mobile innovation, full stack development, marketing solutions, game dev and more. Some events are quite popular among mobile app pros. Please drop us a note to: contact@safedk.com if we left any important events behind!

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Mobiles on Fire: Am I Using Firebase or Google Play Services?

September 13, 2016 5:15 AM

It’s been almost five months now since Google announced the new generation of Firebase with great fanfare at this year’s Google I/O, and true enough mobile developers have been adapting. In fact, our research at SafeDK uncovers that nearly 8% of top apps are already actively using Firebase, with Firebase Crash Reporting definitely leading the pack in strength (and that’s just a sneak peek spoiler at our next Android SDK Market Report).

But if you’re a mobile developer and have tried integrating Firebase then you may have found yourself feeling more confused than anything else.

You see, Firebase is this big SDK from the house of the rising Google that answers many of a developer’s needs with the premise being “and it’s all completely free”. Analytics, Crash Reporting, Database, Storage space, Push Notifications and more. Some aren’t even mobile SDKs, just great services for developers such as hosting services and so on.

But Google already has a huge amazing all-you-need-ever-wanted-and-can-ask-for SDK. It’s called the Google Play Services. An SDK which over 96% of [Android] developers use, according to our research. And well, that’s exactly where the confusing parts kick in.

For all of you TL;DR folks – Firebase is actually a part of Google Play Services. What does that mean? Well, read on.

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11 Top Influencers in the Mobile App Development Industry You Must Follow

July 20, 2016 3:30 PM

Everyone likes to follow people on social media. From celebrities to role models, we’ve all become legit internet stalkers. Recently, the trend has expanded to the world of mobile development, with developers wanting to follow the right and important people. Call it the new hype, call it the new buzz, call it whatever you like – it’s the hottest thing right now.

These leaders of the mobile development pack provoke thoughts, as well as educate and influence everyone around them. They’re a great resource to learn about industry news and events, insights and forecasts, get introduced to the industry’s tricks and treats, and here and there even get some good old-fashioned gossip. Lord knows how they find the time to keep updating and buzzing around.

These influencers are definitely the kind you want to form a professional relationship with if you wish to get good advice every now and then or boost your career! Following, liking or retweeting is always a nice start.

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Through the Nougat Glass: What’s New with the New Android?

July 6, 2016 6:05 PM

Android N is now officially Android Nougat (sorry to everyone who were still hoping for Namey McNameface…) and the APIs are now official, so it won’t be long before the new Android will be released and shipped off to users globally.

Now true, the name itself has left many fans with a bitter aftertaste. Google took it’s time struggling with this one. Finding a candy name that’s both favorable and rolls off the tongue easily and that Android-ers wouldn’t find hard to swallow was a tall order. The craziness even posed the question – are nuts technically a candy?

But Alas, Nougat is what it is.

Which means it’s just the right time to check in and find out what’s new with the new Android.

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The JIT of N: How Android’s ART Will Be Faster?

May 30, 2016 1:18 PM

If you’ve read some of my posts in the past, you know I have a near-obsession with mobile app start time. And I know I’m not alone there. It’s this generation “We can lend a man on the moon” most favorite complaint – It’s 2016, how can it be we’re still waiting for apps to launch?

Well, looks like indeed I’m not alone. I’m in good company with the nice folks over at Google / Android, who are doing some nice things to improve app start time.

One of the most interesting things I’ve heard in both keynote and sessions at Google I/O two weeks ago was how the ART virtual machine has improved and how well it’s going to affect both start time and system update time. Alongside the introduction of Android Instant Apps, it looks like Android is looking to dispose of any unnecessary waiting time.

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Key Notes from Google IO’s Keynote

May 19, 2016 7:17 AM

Google IO is the ComicCon of devs. Being there is being square and damn proud of it! The three-day hoopla was kicked off this morning with the much anticipated two hour keynote speech at Shoreline Amphitheatre in Mountain View and I am glad to say I was there for every syllable of it.

I’ll be honest – when Sundar Pichai took the stage, I was giddy as a schoolgirl, ready to throw my shirt on the stage like your common average groupie.

And then they proceeded to blow my mind. If you thought Google was seeing and hearing everything before, the announcement of Google Home, as well as the new messaging app Allo (or the counterpart video chat app Duo and its knock-knock feature to let you see the caller’s video before answering), emphasized that Natural Language Processing is the future and what Google is all about in 2016. This was definitely not one for the paranoids who worry machines are about to rise up against us J

The second hour of the keynote focused on advances regarding mobile, which is really what caught my attention. Those devices that have become the center of our universe are what drew me to IO in the first place, and there were some interesting notes to take from this particular keynote.

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What’s New with the New ‘Google Play Developer Policy’?

April 27, 2016 2:25 PM

Google have recently done an Extreme Makeover Edition of their Play Store developer policy, completely redesigning the policy website. If you hadn’t taken a look, you should. Starting March 1st, policies and regulations have been made much clearer, and the Google Play experience has been almost completely revamped to become much more developer friendly.

While it may be the facelift that draws you in (the new site is definitely an upgrade to the long list of bullet points it was in the past), it’s the context that should catch your eye. When you look deep down beneath the surface, you’ll see the change to policies themselves is relatively minor. It’s the overall attitude that changed.

If I have to summarize the new policy website in just one word, it would definitely be – transparency.

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5 Steps in Choosing the Right 3rd Party Tools (SDKs) for your Mobile App

November 11, 2015 1:44 PM

SDKs offer so much when it comes to developing a mobile app. As the mobile app industry has evolved, the amount of third party tools available has reached mind-melting numbers. This is both a blessing and a challenge for app developers.

Selecting those SDKs that are right for you is a skill. You don’t want to integrate too many SDKs, so you won’t lose control of your app entirely. You don’t want to be overly cautious and miss important capabilities in your app as well…

At SafeDK, we analyzed hundreds of thousands of apps and SDKs. We’ve talked to countless mobile app developers. We’ve established our SafeDK Marketplace, the one-stop-shop to find the best SDKs for you. This is why we can offer you the following tips to find the SDKs that best fit your needs. Define them, understand them and finally – find the right SDKs for you.

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Do You Know What your SDKs did Last Summer?

October 26, 2015 1:27 PM

Mobile SDKs, these 3rd party tools used in mobile apps, seem to be all over the news lately. And not in a good way. First, 250 apps were banned from the App Store due to an SDK they used that stole private user data. Then, 18,000 Android apps were found to be integrated with an SDK that stole users’ text messages (SMS).

This makes one thing crystal clear: use 3rd party SDKs with great caution and safety measures.

At SafeDK we constantly hear mobile app developers express their concerns about using SDKs on one hand, but we see that SDK usage continues to rise on the other. The same developers that share their unfortunate experiences and cautionary tales then turn around and use a few more without any safety measurements.

Don’t get us wrong, SDKs are a necessity, a fact of modern life. Love them or hate them, mobile app developers just can’t live without them. And the swiftness with which they make apps much more versatile is probably the reason for that.

But still, as an app developer you must constantly be on alert. The wrong SDK might be the end of your app and all your hard work and effort. Don’t think it can happen to you? Well, neither did the 250 iOS apps and the 18,000 Android apps that found themselves breached this past week!

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