Let’s get real for a second. App monetization is what it’s all about. Most of us get into the mobile app game not just to make the world a better place, but also to bring home the bacon. We put in hours upon hours trying to figure out where our users get lost, we pour hundred and thousands of dollars on trying to get the right users to notice us, and we consider most UX changes longer than we would a prospective spouse. That’s how important our app monetization is to us.
After all the hard work and long hours, we deserve a little something-something for our time and effort. So how frustratingly nerve-wrecking, not to say annoying, it is to learn that the very thing that should have turned a profit ends up hurting the bottom line? Especially when it’s not even the part of the app you wrote?
According to our January 2017 data analysis, most free Android apps use Advertisement SDKs in their app:
Ads are definitely the #1 source for app monetization in today’s market. It’s why we see their share consistent quarter after quarter.
And since SDKs are what we’re all about at SafeDK – ad-networks not excluded – we started monitoring what ad-networks are showing users. Allow me to share with you some real-life cautionary tales and answer the age-old question about user experience and app monetization: can I have my ads and eat it too?