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The App Store Policy That Might Get You Rejected in 2017

December 21, 2016 9:48 AM

Update: Apple just announced that it is postponing the ATS compliance deadline. A new deadline is unknown at this time.


During WWDC 2016, in the What’s new in Security session, Apple announced it will start enforcing App Transport Security in the App Store by the end of 2016. Our research indicates that most apps are still using keys that disable this policy and are not ready for this new regulation.

App Transport security (ATS) was introduced during WWDC 2015: “If you link your app against OS X El Capitan or iOS 9, by default it won’t be able to make any unprotected HTTP connections; they will simply fail…”

Now, with 2017 only a few days away, apps face harsher scrutiny by Apple. As if it wasn’t already tough enough getting through the review process unscathed, app publishers are now checked at the door for unsecure connections. Any irregularity and you won’t be let into the store before doing some proper explaining.

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16 Industry Events for Mobile App Developers You Should Know Of

November 15, 2016 5:15 PM

As an app developer you must have heard how critical it is to attend industry events. Some talk about leveraging these events from a networking and reputational standpoint, others about fueling your BizDev efforts and some are in it just to learn and stay up to date with industry news, techniques and emerging tools.

Plus industry events break our daily routine which is always fun!

However, not everyone’s so positive about these events. Some complain about them being a waste of money, unfocused, not bringing any real news and lacking relevant colleagues to mingle with. On top of this, events can be viewed as not adding quality leads and as mainly serving to the financial interests of the event producers.

I say it’s all a matter of setting the right expectations and doing your research before attending, speaking or presenting at any given event.

Personally, I like to stay updated with all the relevant events in my industry. Of course, I don’t attend all the events but I base my decision to attend/not attend on key parameters and understanding the value I would gain from that specific event.

I’ve gathered a list of some mobile app / mobile dev / mobile games events (organized chronologically by date) that are focused on developers. Although some further mini research might be needed before you make a decision, the list below can get you off to a nice start.

In the mobile industry, events cover a wide array of topics including mobile innovation, full stack development, marketing solutions, game dev and more. Some events are quite popular among mobile app pros. Please drop us a note to: contact@safedk.com if we left any important events behind!

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Why Developers Must Analyze their Apps’ Store Reviews & How It’s Done

October 31, 2016 4:35 PM

During the course of my career, I’ve worked with app founders, app developers, product teams and marketers, and many times I have turned to store reviews to find answers. Eventually, I developed a method.

I’m assuming you’ve been in the industry for quite a while by now. I know it’s pretty hard to surprise you with tricks that you haven’t heard of or tried before. But let me try nonetheless.

Apparently, professionals in our industry follow a method, a way to qualitatively analyze their users’ inner thoughts. Using that they fine-tune their product efforts around what is specifically required in order to reach the results they are after.

First thing’s first: Let’s agree that you must find out what doesn’t work in your app, what your users don’t like, what they are struggling with and the issues many of them experience.  You can never guess what your users think of your app. You can never win this business unless you collect feedback methodically.


via GIPHY
Now, let’s talk about ‘the how’.

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All You Need to Know About Mobile App Attribution & Analytics SDKs

September 28, 2016 12:44 PM

We’ve recently released a new Android Mobile SDKs Data Report, revealing the top SDK players in each category, as well as the most popular SDKs categories.

One such popular category is of Attribution Analytics SDKs that allow apps to track the source of their app’s installation. Most app publishers that acquire users through paid installs and engagement campaigns have implemented at least one premium Attribution Analytics SDK, which is probably why this category is among the most popular. Our report discloses which Attribution SDKs are the most popular (depicted below), as well as a geographical drill-down (which SDKs are being used by different developers around the world).

Soon we will publish a new report and will show the trends of Attribution SDKs in the past few months.

SafeDK Data Report: Attribution Category

Because this is such a popular and important category, we’ve decided to dive deeper and share some ways to optimize their cost effectiveness.

Take for example the SDK Adjust. It has recently sent an email to its entire customer base, updating them on a significant price change. And the industry responded accordingly. Many developers started looking for alternative attribution tools or ways to operate their paid media activities without implementing paid attribution tools.

Many of our colleagues started thinking and asking questions. As did we.

We have decided to write this post in an effort to help app publishers with their queries and provide some answers to hot questions. Why use attribution SDKs, when are they “just beneficial” and when are they are a must have, how much should you pay, which tools you should choose etc.

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Mobiles on Fire: Am I Using Firebase or Google Play Services?

September 13, 2016 5:15 AM

It’s been almost five months now since Google announced the new generation of Firebase with great fanfare at this year’s Google I/O, and true enough mobile developers have been adapting. In fact, our research at SafeDK uncovers that nearly 8% of top apps are already actively using Firebase, with Firebase Crash Reporting definitely leading the pack in strength (and that’s just a sneak peek spoiler at our next Android SDK Market Report).

But if you’re a mobile developer and have tried integrating Firebase then you may have found yourself feeling more confused than anything else.

You see, Firebase is this big SDK from the house of the rising Google that answers many of a developer’s needs with the premise being “and it’s all completely free”. Analytics, Crash Reporting, Database, Storage space, Push Notifications and more. Some aren’t even mobile SDKs, just great services for developers such as hosting services and so on.

But Google already has a huge amazing all-you-need-ever-wanted-and-can-ask-for SDK. It’s called the Google Play Services. An SDK which over 96% of [Android] developers use, according to our research. And well, that’s exactly where the confusing parts kick in.

For all of you TL;DR folks – Firebase is actually a part of Google Play Services. What does that mean? Well, read on.

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11 Top Influencers in the Mobile App Development Industry You Must Follow

July 20, 2016 3:30 PM

Everyone likes to follow people on social media. From celebrities to role models, we’ve all become legit internet stalkers. Recently, the trend has expanded to the world of mobile development, with developers wanting to follow the right and important people. Call it the new hype, call it the new buzz, call it whatever you like – it’s the hottest thing right now.

These leaders of the mobile development pack provoke thoughts, as well as educate and influence everyone around them. They’re a great resource to learn about industry news and events, insights and forecasts, get introduced to the industry’s tricks and treats, and here and there even get some good old-fashioned gossip. Lord knows how they find the time to keep updating and buzzing around.

These influencers are definitely the kind you want to form a professional relationship with if you wish to get good advice every now and then or boost your career! Following, liking or retweeting is always a nice start.

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Find out Who’s Crashing your Party! Mobile Crash Reporting Tools Review

June 27, 2016 4:46 PM

As every app developer surely knows, monitoring your app’s stability is a must. And there’s hardly anything more important than keeping your crash count down to a minimum. No developer wants to end up with a bad app reputation because he or she didn’t pay enough attention to what’s really going on with their app out in the world.

Fortunately, there is a variety of crash reporting tools at your disposal with which you can arm yourself. These tools help developers identify and respond to common crashes in a timely manner.

Think of reporting tools as alert guard dogs, always ready to let you know if something goes wrong so you can identify the culprit and contain it. They also offer critical data and analysis about the number of crashes, including which devices were affected most and so on.

But, which crash reporting tool should you implement in your app? And, how can it benefit you compared to other tools?

It’s not an easy decision. You need to choose smartly from the plethora of solutions out there. Nobody can do the selection process for you. Not even us. You are the one who knows your product best; Your KPIs, restrictions and budget limitation. But, we can try and ease the process a bit.

To help you make the best decision, we asked multiple app developers about their favorite go-to tools and put together a review of the top tools available.  We also tracked online reviews posted by developers, with remarks about advantages and disadvantages.

Needless to say, we are not engaged with any of these tools, nor do we prefer one over others. Still, we did include qualitative feedback from developers we know or comments that we’ve read through online groups and forums.

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The All-Star Winners of Mobile App Tools (SDKs)

June 13, 2016 3:53 PM

Highlights from our recent SDKs data trends report that was featured by VentureBeat.

The mobile app industry is huge. It’s young and growing at an amazing rate, feeding an entire ecosystem. 3rd party SDKs (Software Development Kits) play a key part in the mobile app industry. Hundreds of thousands of app publishers are building millions of apps, with the crucial support of 3rd party mobile SDKs that provide their apps with advanced analytics, engagement, monetization, social and many other capabilities.

App publishers can choose between thousands of SDKs to integrate, but only some will make an optimal choice in terms of quality, pricing and added value.

It appears that apps at different scales and categories vary in their choices of how many SDKs to integrate, which SDK categories are a must, and so on.

Until recently there wasn’t much data out there to rely on with regards to mobile SDK trends. App developers explored SDKs via recommendations from colleagues, professional groups, and industry events.

Well, that’s why we decided to release a comprehensive Android SDKs Trend Report, relying on data (from April 2016) attained from 35,000 Android apps, found on top charts worldwide (including all categories; Games and Family subcategories in the mix), and explore hundreds of SDKs implemented within these apps.

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Key Notes from Google IO’s Keynote

May 19, 2016 7:17 AM

Google IO is the ComicCon of devs. Being there is being square and damn proud of it! The three-day hoopla was kicked off this morning with the much anticipated two hour keynote speech at Shoreline Amphitheatre in Mountain View and I am glad to say I was there for every syllable of it.

I’ll be honest – when Sundar Pichai took the stage, I was giddy as a schoolgirl, ready to throw my shirt on the stage like your common average groupie.

And then they proceeded to blow my mind. If you thought Google was seeing and hearing everything before, the announcement of Google Home, as well as the new messaging app Allo (or the counterpart video chat app Duo and its knock-knock feature to let you see the caller’s video before answering), emphasized that Natural Language Processing is the future and what Google is all about in 2016. This was definitely not one for the paranoids who worry machines are about to rise up against us J

The second hour of the keynote focused on advances regarding mobile, which is really what caught my attention. Those devices that have become the center of our universe are what drew me to IO in the first place, and there were some interesting notes to take from this particular keynote.

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Make Your Mobile App’s K Factor Count: Concrete Use Cases of Great Viral Loops

May 5, 2016 1:34 PM

In today’s digital age, being connected is as apparent as breathing (‘I’m connected, therefore I am’). I’ve once read that if you have over 500 LinkedIn connections, you are practically 3 steps away from approaching anyone in your industry, in the entire world!

Popular apps like Candy Crush or Dropbox have realized that a long time ago and have built their apps to become super viral.  Their epic success is considered to be greatly related to the viral loops they have managed to build. Through viral loops, existing users are becoming the product ambassadors and bringing new users in, organically (with no premium media costs).

Impressive mobile app virality K-factor value helps top apps differentiate, and sky rocket. Your K factor is your virality indicator.

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